To put it clear and simple, content writing is the most important aspect of SEO because it adds value to the business. Many customers keep track of current and new businesses via the digital world, meaning that the success of any reputable business depends on maintaining a quality website. This is why content writing is such an important support for local search SEO.
Learn more about why content writing is so important for SEO and check the list with the most relevant reasons below.
1. The success of your site with Google depends on your content
Your goal is to be on the 1st page of Google, because â honestly â almost no one needs to click on the second page to find the information they are looking for. Google updates are constant so it can provide better search results to its visitors. The site content plays a decisive role here because the better your content is, the better your position in website rankings is. A site with poor content or duplicate content will never be ranked positively by Google because itâs doesnât measure up to the algorithmâs standards.
This applies to every search engine. Quality content will put you in the spotlight.
2. Quality content is essential for SEO strategy
The usage of keywords and search terms is vital in SEO strategy because search engines work through keywords and terms. If the content writing process isnât well-thought and executed, search engines donât notice your website and arenât able to rank you â and ranks give you visibility. Inserting the right keywords into your quality content, search engines will show your page.
3. Social validation can only be obtained due to quality content
Social validation is another relevant factor in website ranking. Indeed, a lot of the times websites are positively ranked due to social validation despite their feeble content, which happens only because of the injection of large sums of money. With smaller businesses it isnât that simple, that is, social validation has to come from quality content. What is needed here to engage people in your content, providing them exactly the information they are looking for.
Social validation due to quality content will reflect the phenomenon of backlinks. People will link to your website because its content is excellent.
Note: donât focus on the wrong things
Many entrepreneurs invest only on the visual appeal of the website, but itâs important that the content is as good as â or even better than âthe design. The lack of good content is more than enough for search engines (especially Google, considering the constant updates mentioned above) to rank your website negatively since these engines work according to written content and not visual elements alone.
No matter how good your logo, your images or your palettes are, your websiteâs content is the most valuable aspect about it and thatâs what you need to work on. Focus on keywords, impeccable content, and links.
The lack of good content will taint your websiteâs reputation and, thus, affect the needed visibility.